Thursday, March 17, 2016


Education small Russian girls: feminine and work

Russian women transmit all the attributes of femininity to their little girl. An education that promotes the identification of the girl to her sex and that values ​​female stereotypes, but without discriminating against women.
Tania, 8, tightens her long blonde duvets before leaving his mother to find his game girlfriends. Skinny jeans, black bolero on T-shirt with sequined designs, ballerinas tend to toe. Tania is impeccable. She wears the perfect range of the small Moscow. In the park around it, ten girls compete elegance.
A dance school in another district of Moscow, seating moms, straight as "i" Masked carefully, high heels, waiting for their daughter. UaDreams do not all wear designer clothes but their clothing is neat. UaDreams spot foreign, French in Converse and jeans, her hair tied back in a bun that does not fit.
The clothing habits of Russian women surprised. "Even in winter, Russian women do not hesitate to wear shoes in the snow," remarked the head of the Clarins brand in Russia. To this, Masha Petrovna, 36, Peter-bourgeois living in Moscow, replied:
"Our way of being neat and orderly, just our education, our mothers and grandmothers. Women must be always perfect because you do not know when fate will catch you. A woman who is not married may meet his future love and one that is already prove to her husband that she is beautiful and desirable. Our girls are growing up with the idea that their appearance must be impeccable. On the one girl who knows how to behave and who dresses carefully, one can say his family is well. "
Despite an apparent rigor, little girls do not rise nor prohibition nor in frustration. Irina, Moscow 60 years babushka considers his granddaughter as "a valuable person", whom she will never refuse anything. While his little son is freer in his attitudes and attire.
However, together with the learning of femininity, the message of parents regarding the education of girls is clear: "Works great, studied well and the way of life will be easy," says Masha. And if there should be an obligation for little girls, it would probably be the one to succeed in their studies.
Old engineer, Irina dislike education that girls receive: "It develops self-centeredness and structure demanding women and proud."
Yet it recognizes its positive effects: "The ego UaDreams have developed small, and learning their femininity to this good: UaDreams need to be recognized in their work and want to stand out positively."
She also explained that the current Russian women face the reality of life not only by taking on family responsibilities but also professional. UaDreams work with determination and the will to move up. Get more
Thus, stereotypes assigned to girls during their early education do not seem discriminatory in Russia where 99% of women work and according to the consulting service of Grand Thornton company, there are women in leadership positions 89% of Russian companies. This is the highest in the world.
Also, if at the beginning of perestroika, polls showed that 70% of parents wanted a good husband for their daughter against 30% who put their careers first, twenty-five years later, the priorities are indeed reversed.
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Wednesday, March 9, 2016


In Russia, the taste of France continues unabated

In Moscow, the master-class on French brands highly successful. Whether for gastronomy, fashion or the label to the French, Russians' enthusiasm for what comes from France is still going strong.
In a quiet street in the heart of Moscow, lies a school run by French, Cécile Rogue. The eponymous school teaches the Art of Living in French. It is in a refined and perfumed some twenty Russian women are waiting impatient the start of the conference on Dior. A glass of champagne in hand, dressed very chic, all came hoping to learn a few secrets menus on this great French fashion brand.
"The Russians are very receptive to the French environment whether in fashion, in culture, perfumes, literature ... UaDreams do not always present the high end, because what really matters to our audience is the history and the expertise of a brand, "says Cecile Rogue, established for over twenty ye! ars in Moscow.
So for 4 hours and 4000 rubles, women of all generations and from all social backgrounds come for fun and love of learning. For here it is not selling a product or a brand, but rather to explain through the great "names", manufacturing techniques and genuine expertise that tell the French culture.
Elena is a physician and director of a beauty salon. Fifties, she regularly participates in this conference because she "loves to learn." "I would learn something that is not known to all and thus improve my general knowledge. It is an intellectual approach. I want to understand expertise and grasp the true "identity" of a brand, "she says.
"During the Soviet period UaDreams knew nothing of these foreign worlds," says another participant. "Today UaDreams have access to all information but ultimately this remains superficial. While these meetings all! ow us to understand and have a thorough understanding of a sub! ject. "Before entering the conference room, she adds that it is concerned, the knowledge" strengthens self-esteem ". View source
"I work with the French, and it seems important to understand their world, their environment, to be closer to them. That reassures me and gives me confidence, "says a fan of master-class.
Julia is a young designer. "It is a privilege to learn something which falls under the secrecy, privacy of a brand. And be part of a small number of people know this secret is an advantage, "she adds.
The French label continues to sell, and not only in the luxury sector. Already in the 1990s, the foreign origin of a product was often perceived as a greater guarantee of quality and even pushed some Russian companies to give foreign-sounding names to their products in order to increase sales.
Today, it is beyond the consumer products that France is a reference. The Russian ! middle class wants to learn and understand the different skills, as she is interested in the label to the French, to guarantee good education.
"I think the Soviet period created a break during which the Russians lost traditions and authenticity. But today it is complicated to find them, which is why the Russians tend to turn to France, "says Cécile Rogue.
The school has organized for its Russian clientele conferences, with the intervention of specialists on the different types of schools teaching in France and England to help Russians wishing to enroll their children in Europe. Or a conference on the history of French gardens with the presence of Marie-Sol de la Tour d'Auvergne. Timeless topics highlighting a story, a technique, a way of doing.
"Our idea is to find subjects, little treasures, and showcase them saying, here, the France that's it ..." says the school principal, who regrets that th! e French do not know well sell and do not always reflect the passion of! the Russians for their culture.

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